Gabby Hoefer
User Researcher on the CIO Design Team at IBM,
passionate about creating innovative user experiences.
MY PROCESS
A flexible overview of the steps I take to design human-centered products
Understand
Understand the problem, user personas, use cases
Research
Analyze competitors, examine trends
Ideate
Whiteboard ideas, draw wireframes, assess, redraw
Design
Create prototypes, build experience and interactions
Evaluate
Usability testing, implement changes based on feedback
FEATURED PROJECTS
While interning at Facebook, I designed and user-tested various layouts to increase exposure to newly released apps and games in the Oculus Store.
Skills: UX Design, Product Design, Strategy
Passage
Developing an all-new hotel management solution to alleviate the stress of check in, keycard mismanagement and save precious time in emergency situations.
Skills: UX Design, UX Research, Product Design, Data Analyst
vSocial
Building a Virtual Reality Learning Environment to help educate students with Autism from the comfort and safety of their own home.
Skills: Virtual Reality Development, Cybersecurity, UX Research
White Plume Technologies
While interning at White Plume, I designed an electronic health record (EHR) to streamline medical documentation and improve doctor-patient relationships.
Skills: Virtual Reality Development, Cybersecurity, UX Research
Voya Financial
As an Experience Design intern at Voya, I redesigned their main website to establish trust and motivation throughout the retirement process of over 14 million users.
Skills: User Experience Research and Design
Hi, I'm Gabby
I'm a User Researcher on the CIO Design Team at IBM.
I work on the CIO Design Team, where I research solutions to help global teams work better together. I've just graduated with my Master's in Computer Science from Brown University. For more details, see my full resume.
If I'm not working at the computer, you can find me playing with my bunny or flying to a new city. I love trying new things and exploring new restaurants.
Follow me around
Fun fact: Dribbble is my favorite way to stalk people.
Medium
Github
Behance
IN THE NEWS
OTHER WORK
